By team
Use a webinar banner for the product team, a hiring banner in the HR email signature or a case study in the sales email signature.
-
- Reseller
-
Products
Tailored Product Demo for Your Exact Needs
Explore how our solution delivers efficiency, control, and scalability.
Request a Demo
-
Solutions
Tailored Product Demo for Your Exact Needs
Explore how our solution delivers efficiency, control, and scalability.
Request a Demo
- Dashboard
- Features
- Pricing
Email Signature Marketing and
Campaigns for Microsoft 365
Turn every company email into a marketing touchpoint with scheduled, on-brand campaign banners in Microsoft 365 email signatures, and track the traffic they drive.
- Trusted & Certified
150M+
Signatures Delivered Monthly
99.99%
Service Availability
150+
Countries Served
5000+
Organizations Trust Sigsync
Email Signature Marketing Features
Plan, schedule and measure campaigns from one dashboard with Sigsync's Microsoft 365 email signature software.
Drive Clicks from Every Email You Send
Add clickable banners, buttons and campaign messages to company email signatures to promote your latest event, offer or content.
Schedule Email Signature Campaigns in Advance
Plan campaigns ahead with the signature scheduler. Run banners daily, weekly or monthly in your local time zone, with scheduled start and end times.
Turn Emails into Instant Feedback Channels
Embed one-click surveys in email signatures so customers can rate their experience directly from an email.
Track Campaign Clicks in Google Analytics
Add campaign tracking links to banners and buttons. Measure attributed website traffic in Google Analytics or Matomo to compare campaigns. Configure website events separately to measure sign-ups or demo requests.
Target Banners by
Team, Audience and Account
Sigsync rules select the campaign for each email based on who sends it and who receives it. Use relevant messages for each audience.
By location
Promote regional events and offers using sender properties such as office or country.
By audience
Set recipient rules to show a campaign to external contacts and exclude internal messages.
By account
Assign a tailored banner to messages sent to a specific client domain for account-based marketing.
Rotate Banners and Keep Reply Threads Clean
Running several campaigns at once? Rotate promotional banners to give different messages exposure. Configure a campaign signature for new emails and a shorter signature for replies or forwards, keeping long conversations readable. See the full list of signature features.
Email Signature Banner Best Practices
A banner has a few seconds of attention at the bottom of an email. These habits keep it readable and useful.
Size and format
Design for about 600 pixels wide and keep the file light, ideally under 150 KB, so it loads quickly on mobile. Use PNG or JPEG and add alt text for when images are blocked.
One message, one action
Promote one thing per banner and give it a dated call to action, such as "Register by 30 October", instead of a generic "Learn more".
Keep it relevant
A sales offer suits prospects, not an internal HR notice or a support reply. Use team and recipient rules so each audience sees the right message.
Retire it on time
Set an end date when you launch. Permanent banners fade into the background and can end up promoting offers that no longer exist.
Email Signature Banner Examples
Three simple layouts to adapt: a dated webinar invitation, a product launch and a one-click survey. Each has one message and one action.
Track Email Signature Campaigns with UTM Parameters
Add UTM parameters to your signature banner and button links. Use consistent campaign names to identify signature-driven visits in your website analytics and compare campaign performance.
Start with your destination URL, then add these four tracking parameters.
https://example.com/webinar?utm_source=email&utm_medium=signature&utm_campaign=autumn-webinar&utm_content=banner
Example URL — replace the destination and campaign values before use.
- utm_source
- Identifies the traffic source.
- utm_medium
- signature
- Groups traffic by channel.
- utm_campaign
- autumn-webinar
- Names the campaign you are running.
- utm_content
- banner
- Distinguishes banners from buttons.
UTM tagging best practices
-
Use lowercase and avoid spaces to help keep campaign names consistent in your reports.
-
Keep a shared list of campaign names so reports stay clean and consistent across the team.
-
Compare visits and conversions over similar periods to understand which campaigns perform best.
How to Run an Email Signature Campaign
in Six Steps
Email signature campaigns work best when you plan them like any other marketing channel. This routine keeps each one focused and measurable.
1. Set one goal
Pick a single outcome, such as webinar sign-ups or demo requests, so you can judge the campaign afterwards.
2. Choose the audience
Decide who should see it: a team, an office, external recipients or a client domain.
3. Design the banner
Build it in the signature designer, keep it about 600 pixels wide and use a dated call to action.
4. Schedule it
Set the start and end dates in your local time zone so the banner retires itself.
5. Tag the links
Add UTM parameters to every banner and button link before launch.
6. Review and retire
Check clicks in your analytics tool, keep or change the message and let the banner expire on schedule.
Let Marketing Design. Let IT Govern.
Build consistent, professional email signatures without involving tech or design teams.
Email signature management shouldn't drain enterprise resources.
In many organizations, even a minor signature update needs IT, design and compliance teams to coordinate, slowing campaigns down. Sigsync's drag-and-drop signature designer and template gallery let authorized marketing users create HTML email signatures and banners without coding. Role-based access helps IT govern who can change templates, rules and settings. See how IT departments and legal teams approve signatures, or how executive email signatures are handled.
Create Signature Now!Drive Engagement from Daily Emails
Use email signatures to highlight campaigns and key messages. Turn routine
communication into measurable marketing impact.
How Marketing Teams Use
Email Signature Campaigns
Events and webinars
Schedule a registration banner for the weeks before your event.
Product launches
Announce new features through relevant support and account emails.
Content promotion
Link to reports, guides and case studies.
Social proof
Feature current awards, accurate review ratings or customer logos you have permission to use.
Rebrands and mergers
Update logos, colors and templates from one dashboard.
Customer feedback
Add a one-click survey to support and account manager signatures.
Email Signature Marketing Myths, Answered
"It will annoy recipients"
A relevant, dated banner sits below your message and asks for nothing. Use recipient rules so it reaches the audience it suits and stays off internal threads.
"It is only for big companies"
Any team that emails customers has the space. A single event banner needs no media spend.
"You cannot measure it"
With UTM-tagged links, signature clicks show up as their own source in Google Analytics or Matomo.
"It needs IT and a designer"
The drag-and-drop designer and role-based access let authorized marketing users make changes while IT keeps control.
Estimate the Reach of Your Email Signature Campaign
Your team already sends the emails, so the reach is built in. A quick way to size it: multiply the number of people by the external emails each sends per day and by the working days in a year.
100People
20External emails/day
460K+Emails/year
100 people × 20 emails/day × 230 working days
≈ 460,000 emails that can carry your campaign bannerThis is an illustration only. Your actual reach depends on your email volume, external recipients, and campaign goals. Use analytics to measure results.
Why Not Just Use Outlook Signatures
or Exchange Rules?
Marketing teams often try the built-in options first. Here is where they stop.
Outlook signatures
Each person sets their own, so titles, logos and banners drift, and there is no way to schedule a campaign.
Exchange transport rules
They can append text to messages, but they give marketing no designer, no scheduling and no click reporting.
Copy and paste
Emailing a signature to staff to paste in gets patchy adoption and goes stale the day a campaign ends.
Sigsync
One dashboard for design, targeting, scheduling and tracking, filled from Microsoft Entra ID and applied through your rules.
Email Signature Marketing FAQs
Email signature marketing uses the space below every employee's email to promote campaigns, events, content and offers. Because the banner goes out on emails your team already sends, it reaches customers, prospects and partners with no extra media spend.
Yes. Sigsync rules can assign banners by the sender's department, office or Microsoft 365 group, and by recipient, such as external recipients, specific domains or specific email addresses.
Yes. The signature scheduler applies a campaign daily, weekly or monthly in your local time zone. You can also rotate several banners across the team during the same campaign.
Add campaign tracking parameters to banner and button links, then review attributed website traffic in Google Analytics or Matomo. To measure sign-ups or demo requests, configure the relevant website events and conversion tracking in your analytics platform.
Yes. After IT sets up Sigsync and grants the appropriate access, authorized marketing users can update banners and campaign templates. Account owners and administrators control access to templates, rules and settings.
Yes. Sigsync lets you use a different signature for new emails and for replies or forwards, so the banner shows on the first email and replies stay short.
Trusted by Industry Leaders Worldwide
Great Product, Fair Price, and Fantastic Support
Sigsync has been a game changer for managing our Office 365 signatures. The setup was quick, and the interface is so easy that even non-technical staff can make updates without help. The pricing is fair compared to other tools we tried, and the value it offers is incredible...
See all G2 Reviews
Reliable Email Signature Control for a Distributed Project Team
We adopted Sigsync to maintain uniformity and professionalism in our communications across all departments and regions. The setup was straightforward, and support was responsive when we needed help with initial configuration...
See all Capterra Reviews
Impressed by the Control and Flexibility Sigsync Provides
Sigsync has made managing email signatures across our organization incredibly simple. The level of control it offers over layouts, branding, and user groups is impressive. We can easily apply company-wide changes without affecting individual Outlook settings...
See all Microsoft AppSource Reviews
Excellent Tool-Versatile Editor and Smart Signature Management
One of the standout features is the editor – it's highly flexible, with real-time previews and support for images, hyperlinks, social media icons, and more. We've also taken advantage of department-specific targeting, which ensures the team gets the correct signature...
See all SourceForge Reviews
Cost-effective Office 365 signature service with excellent support
Sigsync is the best Office 365 email signature service we have used so far. We were looking for a cost-effective solution to add email signatures throughout the organization but it was expensive to go with the other solutions...
See all SaaShub Reviews
Trusted and Effective, Sigsync is the Signature Solution We Needed
We’ve been using Sigsync Email Signatures for Office 365 for several months now, and the results have been exceptional. As an organization looking for a streamlined and professional approach to email signature management, Sigsync ticked every box...
See all SoftwareSuggest Reviews
Power, Polished, and Reliable-Sigsync Exceeds Expectations
We were struggling to keep our signature consistent across devices until we discovered Sigsync. It automatically adds professional signatures from the cloud-even for mobile emails. The drag-and-drop editor is surprisingly powerful...
See all SoftwareWorld Reviews
Sigsync Free Demo Gave Us Full Confidence Before Implementation
The demo experience alone demonstrated how powerful and user-friendly Sigsync is. It eliminated any hesitation about deployment and highlighted the intuitive interface and automated features...
See all Slashdot Reviews
Excellent email signature management solution for Microsoft 365
We've been using Sigsync to centrally manage email signatures across our Microsoft 365 organization, and it has significantly simplified the process. Deployment was straightforward, and the ability to automatically apply consistent signatures to all...
See all Software Advice ReviewsTake Control of Enterprise Email Signatures with Ease
Get started with Sigsync today and free your IT department from repetitive signature management tasks.
5000+ Organizations
|Microsoft Approved
|No Credit Card Required
Experience Smarter Email Signatures with a
Free Sigsync Demo
Sigsync email signature service provides effortless, centralized signature management for Office 365 and Exchange.
Our team can assist you in quickly setting up company-wide signatures. Request a free on-demand demo to see
how Sigsync can simplify your email signature management process.
