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Analytics with Matomo

Integration of Sigsync email signature with Matomo helps to evaluate the performance of email marketing and the total traffic.

Available parameters of Matomo:

Matomo is a web analytic application which can enable tracking links using URL tagging. It has five URL tags where the hyperlinks can be added to collect the information of your website traffic. The supported parameters of Matomo are:

  • pk_campaign: It’s a required tag and specifies the name of the campaign.
  • pk_kwd: It’s an optional tag and used as a keyword for paid ads.
  • pk_medium: Optional tag which needs to be installed using a plugin. It specifies the medium of the campaign and contains the details on the general source of the traffic such as blog, email etc.
  • pk_source: It’s an optional tag which needs to be installed using a plugin and helps to understand the source of the traffic such as email signature, forum etc.
  • pk_content: It’s an optional tag which needs to be installed using a plugin. This parameter helps to understand which element has been clicked to reach your website.

How to add analytic links in Sigsync signature generator with various parameters?

Adding an analytic link in your email signature is just a drag and drop process of the ‘Analytics Link’ component in Sigsync editor.

Follow the below steps to add an analytic link using Sigsync

  1. Drag and drop the 'Analytics Link' in to the template design area

    Analytics Link

  2. Fill all the required fields and click the ‘Apply’ button

    Fill all the required fields

    Let’s understand the set of parameters supported in Sigsync email signature service:

    • Link (URL address): Add your website link which needs to be added to track the traffic coming from the emails.
    • Link Text: This is the display text which is clickable.
    • Tooltip: The entered text will be displayed as a tooltip text when the mouse moves over it.
    • Campaign Source: It’s a source of the traffic such as Google, newsletter etc.
    • Campaign Medium: It’s a medium of the campaign which contains the general source of traffic.
    • Campaign Name: It specifies the name of Campaign.
    • Campaign Term: It’s a keyword which is used to differentiate between the various ads.
    • Campaign Content: It can contain the product name, product code or a slogan such as summer_sale.

Results of Email signature campaign can be verified in Matomo Analytics

You can login to Matamo Analytics for a report which displays the total generated traffic for the added campaigns. To find the report go to Referrers and then to Campaign in the left pane.



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