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Analytics with Woopra

Woopra is a web analytic tool which collects detailed data of your website traffic. The generated reports can be used to evaluate the performance of your email signature marketing campaigns.

The available URL tags in Woopra

Woopra has five various URL parameters which can be placed in email signatures. Using the appropriate URL parameters in links can collect detailed information of your email signature marketing campaigns.

  • woo_campaign: It’s a name of the campaign or product or product promotion such as summer_sale etc.
  • woo_source: This parameter helps to determine source of the traffic such as email signature etc.
  • woo_medium: It is used to determine the medium of the campaign such as email etc.
  • woo_content: This parameter is used for A/B testing of ads and the tag is used to differentiate the ads or link which points to the same URL.
  • woo_term: It is used in paid search which determines the keywords used in the ads.

How to add analytic links in Sigsync signature generator with various parameters?

Adding an analytic link in your email signature is just a drag and drop process of the ‘Analytics Link’ component in Sigsync editor.

  1. Drag and drop the 'Analytics Link' in to the template design area

    Analytics Link

  2. Fill all the required fields and click the ‘Apply’ button


    Let’s understand the set of parameters supported in Sigsync email signature service:

    • Link (URL address): It’s your website link which needs to be added to track the traffic coming from the emails.
    • Link Text: It’s a link text which is clickable.
    • Tooltip: The entered text will be displayed as a tooltip text when the mouse moves over it.
    • Campaign Source: It’s a source of the traffic such as Google, newsletter etc.
    • Campaign Medium: It’s a medium of the campaign which contains the general source of traffic.
    • Campaign Name: It specifies the name of Campaign.
    • Campaign Term: It’s a keyword which is used to differentiate between the various ads.
    • Campaign Content: It can contain the product name, product code or a slogan such as summer_sale.
  3. You can view the reports of your email signature marketing campaigns in your Woopra account.

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