Analytics with Woopra
Woopra is a powerful web analytics platform that collects detailed insights about your website traffic. This section explains how Sigsync Office 365 Email Signatures integrates with Woopra to monitor the performance of your email-driven campaigns. By connecting Sigsync with Woopra, you can analyze engagement data and measure the real impact of your email signature marketing efforts.
The available URL tags in Woopra
Woopra supports five distinct URL parameters that can be added to links in your email signatures. By using these parameters, you can gather detailed insights into the performance of your email signature marketing campaigns.
- woo_campaign: It’s a name of the campaign or product or product promotion such as summer_sale etc.
- woo_source: This parameter helps to determine source of the traffic such as email signature etc.
- woo_medium: It is used to determine the medium of the campaign such as email etc.
- woo_content: This parameter is used for A/B testing of ads and the tag is used to differentiate the ads or link which points to the same URL.
- woo_term: It is used in paid search which determines the keywords used in the ads.
Steps to add analytics links to an email signature using Woopra parameters
Adding an analytics link to your email signature is a simple process using the ‘Analytics’ component in the Sigsync editor.
Here, an analytics link is added to a banner image. The same approach can be applied to other email signature elements, including text, hyperlinks, and additional components.
- Select the banner image in the template design area and click the ‘Edit’ icon.
- Click on ‘Show email tracking parameters’
- Select ‘Woopra Analytics’ from the tracking tool menu. Enter the required Woopra Analytics tracking details.
As you fill in these fields, the URL will update automatically with the tracking information. Next, click the ‘Apply’ button.
- Save the signature template changes
Once your email signature is deployed, Woopra Analytics actively tracks and records each click made by recipients on the embedded banner image. This enables you to gain valuable insights into recipient engagement, assess the effectiveness of your email signature campaign, and make informed decisions to optimize your marketing efforts.
Properly tagged links enable you to view the results of your email signature marketing campaign in Woopra's reports. For more details on analyzing your website traffic in Woopra, refer to this documentation.
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